More than a decade working with founders
Sara has spent over a decade working with and for founders, entrepreneurs, and top management in fast-growing companies and venture capital — including years in executive leadership herself.
She understands the unique demands and the psychology that comes with the venture journey. Founding carries a specific kind of pressure that many high-performance fields don't come close.That's what makes this work different.
What she has seen, time and again: the most expensive blind spot in the building is the human element. Most companies invest heavily in product, strategy, and talent. The founder leading all of itshapes outcomes as much as capital, team, product, strategy.
Your inner game is your business game.
That's what we train.
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mental pt and leadership developer
Sara is educated in neuroscience-based mental training, psychology, leadership and communication. Lecturing at Berghs School of Communication, Sara is a frequent speaker on topics including leadership and mental performance.
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The work is close, direct, and grounded in your actual reality. Never generic.
I've been in the boardroom, led organisations through change, and felt the weight of the decisions you're making right now. I show up as a partner who understands the business, the dynamics, and the psychology behind the leadership.
Through neuroscience, mental performance training, and behavioural change, we train the mental capacity that drives the business.
I don’t take on clients, I form partnerships.
Just like any great PT, the work is 100% tailored
STINA, CEO & FOUNDER, leadership development firm
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
“I hadn't seen anyone combine real business acumen with deep mindset work until I met Sara. She gets the context fast and pushes you in ways that genuinely shift how you think. Beyond practical tools, I've noticed a real change in how I show up as a CEO: in the boardroom, under pressure and with my team, I communicate with more clarity, own the direction and make sharper calls day to day."
CEO, AI & fintech company
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
STINA, CEO & FOUNDER, leadership development firm
CEO, fast-growing fintech company, 1:1 partnership
“I hadn't seen anyone combine real business acumen with deep mindset work until I met Sara. She gets the context fast and pushes you in ways that genuinely shift how you think. Beyond practical tools, I've noticed a real change in how I show up as a CEO: in the boardroom, under pressure and with my team, I communicate with more clarity, own the direction and make sharper calls day to day."
Lotta, fast-growing AI company
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
Lotta, fast-growing AI company
STINA, CEO & FOUNDER, leadership development firm
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
Founder and CEO, consultancy firm
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
Founder and CEO, consultancy firm
Lotta, fast-growing AI company
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
Founder and CEO, deep tech company
"Working with Sara has been one of the most valuable investments I've made in myself as a founder and CEO in years. There have been real situations within the team where I've caught myself and chosen to switch to a beneficial mindset instead, and seen how much this impacts the team dynamics. Mental rehearsal, visualization, and pattern interruption have become standard practices for me. Sara brings you the science behind performance and flow, and a genuine toolkit to improve your capacity. A great journey inside your hidden self."
"Working with Sara has been one of the most valuable investments I've made in myself as a founder and CEO in years. There have been real situations within the team where I've caught myself and chosen to switch to a beneficial mindset instead, and seen how much this impacts the team dynamics. Mental rehearsal, visualization, and pattern interruption have become standard practices for me. Sara brings you the science behind performance and flow, and a genuine toolkit to improve your capacity. A great journey inside your hidden self."
Founder and CEO, deep tech company
Founder and CEO, consultancy firm
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
Founder and CEO, Startup
"Extremely interesting and thoroughly prepared. I've been practising what we trained and it already feels beneficial. In my experience it is extremely rare to receive such immediate value from one workshop."
"Extremely interesting and thoroughly prepared. I've been practising what we trained and it already feels beneficial. In my experience it is extremely rare to receive such immediate value from one workshop."
Founder and CEO, Startup
Founder and CEO, deep tech company
"Working with Sara has been one of the most valuable investments I've made in myself as a founder and CEO in years. There have been real situations within the team where I've caught myself and chosen to switch to a beneficial mindset instead, and seen how much this impacts the team dynamics. Mental rehearsal, visualization, and pattern interruption have become standard practices for me. Sara brings you the science behind performance and flow, and a genuine toolkit to improve your capacity. A great journey inside your hidden self."
