Think clearly.
Decide well.
Lead from your best.
You do this, from time to time. Here we train how to do it on demand.
let's get to work
Sara partners with founders and executives in fast-growing companies: training and sharpening the mental operating system that drives the business. The result: you access your best performance state more reliably, and make your best calls when it matters most.
This is what we train.
performance partner &
leadership developer
Sara
Avedal
Work with me
team performance
A close, sustained partnership built around your actual reality as a founder or executive. We train your mental capacity and build the behavioural foundations that let you lead at your highest level more consistently.
the core session
When you want to get to the core fast. We go beneath what you already know. Identify the patterns driving the friction. and you leave with clarity and a concrete action plan forward.
For leadership and founding teams in fast-growing companies. We build collective mental performance, sharpen how you work together, and close the gap between the team you are and the team your company needs you to be.
Just like any great PT, the work is 100% tailored
1:1 partnership
STINA, CEO & FOUNDER, leadership development firm
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
“I hadn't seen anyone combine real business acumen with deep mindset work until I met Sara. She gets the context fast and pushes you in ways that genuinely shift how you think. Beyond practical tools, I've noticed a real change in how I show up as a CEO: in the boardroom, under pressure and with my team, I communicate with more clarity, own the direction and make sharper calls day to day."
CEO, AI & fintech company
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
STINA, CEO & FOUNDER, leadership development firm
Lotta, CEO, AI company
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
CEO, AI & fintech company
“I hadn't seen anyone combine real business acumen with deep mindset work until I met Sara. She gets the context fast and pushes you in ways that genuinely shift how you think. Beyond practical tools, I've noticed a real change in how I show up as a CEO: in the boardroom, under pressure and with my team, I communicate with more clarity, own the direction and make sharper calls day to day."
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
Lotta, CEO, AI company
STINA, CEO & FOUNDER, leadership development firm
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
Founder and CEO, consultancy firm
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
"Over three days we had the privilege of working with Sara as a mindset coach in one of our leadership programmes. She is one of the sharpest people I have ever met. I appreciated how generously she drew on her own experiences as a leader. Incredibly professional, and at the same time she creates genuine trust in the room."
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
Founder and CEO, consultancy firm
Lotta, CEO, AI company
"This session was brilliant and in-depth. We had completely new discussions that we'd never had as a team before. The very next morning we noticed a big shift, team members were suddenly taking more initiative and engaging at a whole new level. Months later, we're still seeing the impact. We've since brought Sara back for more in-depth work with our entire leadership team."
Founder and CEO, deep tech company
"Working with Sara has been one of the most valuable investments I've made in myself as a founder and CEO in years. There have been real situations within the team where I've caught myself and chosen to switch to a beneficial mindset instead, and seen how much this impacts the team dynamics. Mental rehearsal, visualization, and pattern interruption have become standard practices for me. Sara brings you the science behind performance and flow, and a genuine toolkit to improve your capacity. A great journey inside your hidden self."
"Working with Sara has been one of the most valuable investments I've made in myself as a founder and CEO in years. There have been real situations within the team where I've caught myself and chosen to switch to a beneficial mindset instead, and seen how much this impacts the team dynamics. Sara brings you the science behind performance and flow, and a genuine toolkit to improve your capacity."
Founder and CEO, deep tech company
Founder and CEO, consultancy firm
"We've never gone this deep, this fast. Several people gained real awareness of their blind spots and how they actually impact collaboration. An incredibly worthwhile investment that will benefit both our own leadership team and our managers' other teams."
